Social Ads
Challenge
Refreshing the copy on a series of social media ads for Alberta Beef. The tagline was tweaked in each ad, with variations like “ALL WAYS TO EAT” and “ALL WAYS TO RAISE,” so I had to think of captions that worked equally well for a variety of treatments.
Client
Alberta Beef
Role
These ads already had their visuals and tagline. My job was recomposing the copy for each ad by finding new ways to say the same thing as the last versions.
Date
December 2023
Result
I focused on the product’s benefits (i.e. nutrition and quality) in some captions and on the experience (i.e. how it feels) in others. Each bit of copy was compatible with each visual and tagline, rounding out the campaign.
