Mock Print Ads
Challenge
Creating a pair of mock print ads for Across the Board, a board game café and restaurant in Winnipeg. The goal was to increase the number of customers who play games with friends and family.
Client
Across the Board Game Café
Role
I’m behind the concept, design, photos and copy.
Date
September 2023
Result
I chose a comparative approach using exaggerated downsides of playing games at home and positives of going to Across the Board. The popular board games I reference are the vehicles for this humorous comparison, making it relatable for anyone who's played them before. By highlighting the in-game positives, I hoped to get people to consider visiting Across the Board for their next game night.
