Social Copy + Photo

Challenge

Photographing and announcing the arrival of various produce and plants at the market for Facebook and Instagram. Finding new ways to make certain products look interesting, like raw potatoes and ears of corn, was a big part of the process.

Client
Jardins St-Léon Gardens

Role

As the digital marketing manager for this lovely bilingual market in the heart of Winnipeg, I ran the social media accounts. I planned posts, wrote the captions and took the photos.

Date
April - September 2021, 2022, 2023

Result

The classic formula for these posts was a colourful, striking photo of the produce or plant with a bilingual caption. The products were often held by a smiling staff member, laid flat on a cutting board or stacked high on the market's shelves and displays.

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